MIMOU babywear

“Organic cotton” is on half of all baby clothes, usually at a higher price — so is it actually better, or just a word that lets brands charge more? Here’s the honest comparison of organic vs regular cotton for babies, and how to spend where it actually counts.

“Organic” is one of the most loosely used words in babywear — and not every product wearing the label has earned it. Here’s why organic cotton genuinely matters for a baby’s sensitive skin, the certifications that actually count (GOTS and OEKO-TEX), and the construction details to look for.

Organic cotton is everywhere in babywear — but does it actually matter? Here's the real reason it makes a difference for newborns specifically, what to look for in certifications, and whether the price premium is worth it.