Black Friday

The sweetest two-piece she's ever going to wear. Until the next one.

A soft cream long-sleeve top with a generous double-ruffle collar — the kind that frames her face perfectly in every photo. Paired with lavender dungaree overalls featuring a 3D bunny pocket on the chest, ruffle-trimmed straps, and snap buttons at the bottom for nappy changes that don't require the full outfit to come apart.

Two pieces that feel completely intentional together. That shade of dusty lavender is the rare colour that works on every skin tone, photographs beautifully in every light, and never feels overdone. Korean-inspired styling that manages to be sweet without being fussy.

Soft cotton construction, relaxed fit, and a bunny who looks delighted to be there.

Autumn layering has never looked this adorable.

Officially the newest member of the hunting crew.

Dad's been waiting for this. A cream short-sleeve romper that makes the announcement — "Newest Hunting Buddy" — in bold camo-style lettering with antlers and a flying duck right in the middle. Paired with woodland camo pants in the richest autumn palette of green, orange and brown. And topped off with a matching camo beanie featuring actual 3D antlers that make every single person smile.

Three pieces. Zero questions about where this baby stands in the family hierarchy.

Soft cotton throughout, hidden snap buttons on the romper, elastic drawstring waist on the pants, and enough charm to make every fall outing feel like an event. The perfect gift for the outdoorsy dad who's been counting down the days.

Like father, like baby. Finally.

Keep tiny feet cozy all season long with the Mimou Warm Cotton Baby Booties.
Designed for autumn and winter, these soft-bottom shoes provide gentle warmth and a secure fit for little feet discovering the world.

Made from breathable cotton with an adjustable front tie, they’re perfect for early steps, stroller walks, and cozy indoor play.

👣 Size Guide

The one that looks expensive. Because every detail earned its place.

Soft blush pink cotton in a delicate pointelle weave — tiny diamond openings that add texture and airflow without sacrificing warmth. A wide white Peter Pan collar with a pleated edge and two small embroidered bows, framing the neckline in the most gentle, considered way. Ruffle cuffs at the wrists. Ruffle trim at the ankles. Full front snap closure for easy dressing and quick changes.

This sleepsuit is the kind of piece that gets called out at every gathering — the one where someone leans in and says "where did you find that?" Understated enough to work every day. Beautiful enough to feel special every time.

Available in princess pink and ivory white — both equally elegant, both equally hard to choose between.

Quiet luxury. Baby size.

Soft letters. Sleepy bears. The perfect combination for bedtime.

Crisp white cotton scattered with the most laid-back little bears — each one stretched out, holding a "BEAR" sign — surrounded by pastel alphabet letters in blue, beige and sage green. The kind of print that's gentle enough for sleeping and cheerful enough for the whole day.

Lightweight cotton with a full front snap closure that makes every nappy change quick and calm, even in the middle of the night. Long sleeves for those cooler evenings and air-conditioned rooms — enough coverage without ever feeling heavy.

Eight print variants to choose from, all in the same clean white base. Unisex, versatile and designed to be worn constantly from the very first week home.

They'll sleep in it. Play in it. Live in it.

For the nights that deserve something special.

Soft sky blue cotton in a subtle textured weave, with a tiny embroidered bunny sitting on a golden crescent moon at the chest. A full front snap closure that makes dressing — and the inevitable 3am nappy change — as smooth as it possibly can be.

This is the sleepsuit that looks too good to be just a sleepsuit. Clean enough for daytime. Cosy enough for all night. The kind of piece that works from the first weeks home through every stage of the first year and beyond.

Available in four colours — sky blue, white, blush pink and soft green — each one as calm and beautiful as the next.

Good nights start here.

The 100-day dress that looks like it's already an heirloom.

An all-over lace floral romper in soft ivory, with flutter sleeves, a ruffled square collar edged in delicate flower trim, and a small fabric flower detail at the chest. A matching lace bonnet with the same floral trim completes the set, and the loose, boneless-craft fit keeps her comfortable through hours of celebration.

Made for the full moon, the 100-day mark, or any first milestone worth dressing up for — this is the outfit that turns "just a photo" into a keepsake.

Lace, layered gently. A milestone, dressed just right.

The sleeping bag that makes everyone stop scrolling.

A star-shaped, duck-shaped, entirely impractical-looking but absolutely genius sleeping bag for newborns. Fluffy white sherpa on the outside. Soft cotton lining inside. A warm interlayer in between. And a hood with the most expressive little duck face you've ever seen on a sleep product — complete with orange beak and tiny eyes.

The star silhouette keeps little arms free while wrapping the body in warmth. The front zip makes settling and nappy checks easier. The yellow duck feet at the bottom make everything infinitely more adorable than it needs to be.

Designed for the coldest nights and the warmest naps. One size fits 0–7 months. Completely, utterly, dangerously cute.

They'll look like a tiny duck star. You'll photograph them from every angle.

A warm and cozy winter puffer jacket designed to keep little ones comfortable in cold weather.
Featuring thick padding, a soft plush lining, and a fur-trimmed hood, this jacket offers excellent insulation while remaining lightweight and easy to wear.

The zip-up front and snug cuffs help block out the cold, making it ideal for winter outings, outdoor play, and everyday wear.

📏 Size Guide

Wrap your little one in warmth and comfort with this ultra-soft fleece hooded jumpsuit, designed for cooler days and cozy moments at home.

Made from plush fleece fabric, this one-piece keeps babies warm without restricting movement. The adorable hood with bear ears adds a playful touch, while the full-length zipper makes dressing and diaper changes quick and easy.

Perfect as homewear, sleepwear, or a cozy outfit for chilly autumn and winter days.

Size Guide

Dressed for an adventure in the woods. Even if the woods is the living room.

A soft sky blue hooded jacket with two patch pockets and a tiny embroidered bear in the forest on the chest. A cream inner bodysuit with a woodland bear print underneath. And easy grey jogger pants with elasticated ankles that keep everything comfortable through crawling, climbing and every in-between moment.

Three pieces that work beautifully together — or separately as the season changes. The hooded jacket layers perfectly over anything in the wardrobe. The inner bodysuit stands alone on warmer days. The joggers pair with everything.

Soft cotton throughout, Korean-inspired silhouette, and the kind of considered outfit that makes dressing a baby feel genuinely enjoyable.

Small explorer. Full outfit. Zero effort.

Like a tiny painting. On the softest cotton you've ever touched.

A delicate rose-toned botanical toile print — the kind of intricate, hand-drawn-feel pattern that belongs in a different era — printed on soft double-layer muslin cotton in the most beautiful blush and cream combination. A wide double-ruffle collar with lace trim that frames everything perfectly. Long puff sleeves with ruffle cuffs. And a matching bonnet with a soft bow tie that makes the whole look completely, utterly timeless.

This is the romper for the newborn who arrived in a world that deserves beautiful things from the very first day. Practical in every way — button front, comfortable fit through all five sizes — and beautiful in every other.

Available in pink toile and blue ink painting, each one as stunning as the other.

Heirloom energy. Baby size.